bodybugg on The Biggest Loser

My guilty pleasure: I love The Biggest Loser.  We saw season 3 last year and I think it’s the first show in history that Daniel, Leanna, and I all enjoyed equally.  Leanna and I like it because of the triumphing-over-adversity aspect, and Daniel likes that the trainers push the contestants and they really have to work.  We all were amazed at the results of that work.

You know how when you consider buying a new vehicle, you start seeing them everywhere?  Something similar happened when I started wearing the bodybugg.  Not that I saw them everywhere (because they just aren’t that prevalent yet), but Daniel kept hearing me hiss, “Look, she’s wearing a bodybugg!”

Imagine my surprise when I tuned into The Biggest Loser last week and spotted the tell-tale gray armbands.  “Look, bodybuggs!” I cried.  We immediately speculated that the bodybugg was going to be featured (The Biggest Loser is really over-the-top with product placement), but as the show went on, no mention.

Sadly, it wasn’t until today that I made the connection that Apex is affiliated with both bodybugg and 24 Hour Fitness, which is heavily promoted on the show.  Then this evening as I was logging my food, I saw I had a new email from Apex titled “bodybugg reaches 100k ‘big losers’”.  Sure enough, tonight there were a lot more bodybuggs visible, and as I’ve been writing, a little blurb with trainer Kim where she looked at one of the contestant’s data (though it looked like she was looking on a Mac!).

I’ll be interested to see over the course of show how much they feature the data.  I might even pick up some tips for my own bodybugg use, if they take it past the typical “this is neat, go buy it” schpiel.