The GoWear fit becomes the BodyMedia FIT… with a few other updates

The GoWear fit website is now the BodyMedia FIT website. BodyMedia is the company behind the bodybugg and the SenseWear, as well as the GoWear fit/BodyMedia FIT, so it makes sense that they’re tightening up their branding a little.

The change won’t require you to buy any new hardware; the GoWear FIT devices will automatically start using the new website, and your existing username and password will work there.

Speaking of the new website, they’ve significantly updated the look of the interface:

From a purely visual perspective, they’ve updated the graphics to a much more “web 2.0″ look: shiny, boldly colored boxes with rounded corners. They’ve also decluttered the dashboard quite a bit and made the actual data the focus. It looks nice.

The new look makes the site easier to use, and along those lines, it’s also faster. I haven’t dug in much yet, but I think they are relying less on Java, which slows down… well, almost everything.

The improvement I’m most eager to explore is the food logging. According to the BodyMedia announcement, they’ve added foods to the built-in database, made it possible to search by brand or category as well as food name, and improved the search in general. They’re also touting “flexibility,” which I’m guessing will become apparent as I use it, but certainly sounds like a good thing.

I understand there are improvements for PC users (it sounds like faster syncing, among others) but can’t tell you much more than that since I use Mac and Linux these days. I’m curious to hear PC users’ thoughts, though!

I’m also curious if the bodybugg site is similarly upgraded, or if this is a BodyMedia-specific thing. Any bodybugg users care to report?