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	<title>Open Source Diet&#187; Drugs</title>
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	<description>Because all these extra pounds just need to go away.</description>
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		<title>alli hit the shelves today</title>
		<link>http://opensourcediet.com/37/alli-hit-the-shelves-today/</link>
		<comments>http://opensourcediet.com/37/alli-hit-the-shelves-today/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 21:44:22 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Drugs]]></category>
		<category><![CDATA[Food]]></category>

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		<description><![CDATA[I don&#8217;t know that I would have been aware of it if I hadn&#8217;t done work on their blog (through my company, Blogging Expertise, and working with corporate blogging guru Debbie Weil), but GlaxoSmithKline&#8217;s new over-the-counter weight loss drug debuted today, apparently to some pretty eager buyers. The drug is called alli, it&#8217;s the low-dose [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know that I would have been aware of it if I hadn&#8217;t done work on <a href="http://www.alliconnect.com" title="alli diet drug blog">their blog</a> (through my company, <a href="http://www.bloggingexpertise.com" title="Blogging Expertise, WordPress blog development and design">Blogging Expertise</a>, and working with <a href="http://www.debbieweil.com" title="Debbie Weil">corporate blogging guru Debbie Weil</a>), but <a href="http://www.alliconnect.com/alliconnect/2007/06/alli_is_on_the_.html" title="alli diet drug blog">GlaxoSmithKline&#8217;s new over-the-counter weight loss drug debuted today</a>, apparently to <a href="http://blogs.wsj.com/health/2007/06/15/hunt-is-on-for-diet-drug/" title="alli diet drug sells like mad">some pretty eager buyers</a>.</p>
<p>The drug is called <a href="http://www.myalli.com/" title="alli diet drug">alli</a>, it&#8217;s the low-dose version of the prescription drug Xenical, and as I understand it, it works by basically passing a portion of consumed fat through the body undigested.  It sounds like the general effect of this is &#8220;loose stools&#8221; but if you eat a fat-laden meal, <em>look out</em>.  <img src='http://opensourcediet.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> <span id="more-37"></span></p>
<p>alli/GSK calls this a &#8220;<a href="http://www.myalli.com/howdoesitwork/treatmenteffects.aspx" title="alli diet drug treatment effects">treatment effect</a>&#8221; rather than a side effect, because it&#8217;s what the drug is <em>designed</em> to do, the central purpose.  They&#8217;ve done a good job of setting expectations, though, which I think is crucial to their success.  With their blog, they&#8217;re essentially beating critics to the punch by pointing out potential issues upfront, which is both smart and surprisingly transparent for a big pharma company.</p>
<p>Part of the desired outcome is that alli users would start eating more healthfully <em>as well</em> as taking the drug, and it seems like you&#8217;d want to do that just to keep the &#8220;treatment effects&#8221; under control.  Still, I think I&#8217;m happy enough with my current progress to keep counting the calories in the pizza I&#8217;m eating right now rather than choose between avoiding the pizza or dashing for the bathroom.</p>
<p>Despite its downside, it seems like this could be one more useful weapon in the dieter&#8217;s arsenal.  Are any of you planning on trying it?  If so, what kind of weight loss results are you expecting?</p>
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