You know how when you consider buying a new vehicle, you start seeing them everywhere?  Something similar happened when I started wearing the bodybugg.  Not that I saw them everywhere (because they just aren’t that prevalent yet), but Daniel kept hearing me hiss, “Look, she’s wearing a bodybugg!”

Imagine my surprise when I tuned into The Biggest Loser last week and spotted the tell-tale gray armbands.  “Look, bodybuggs!” I cried.  We immediately speculated that the bodybugg was going to be featured (The Biggest Loser is really over-the-top with product placement), but as the show went on, no mention.

Sadly, it wasn’t until today that I made the connection that Apex is affiliated with both bodybugg and 24 Hour Fitness, which is heavily promoted on the show.  Then this evening as I was logging my food, I saw I had a new email from Apex titled “bodybugg reaches 100k ‘big losers’”.  Sure enough, tonight there were a lot more bodybuggs visible, and as I’ve been writing, a little blurb with trainer Kim where she looked at one of the contestant’s data (though it looked like she was looking on a Mac!).

I’ll be interested to see over the course of show how much they feature the data.  I might even pick up some tips for my own bodybugg use, if they take it past the typical “this is neat, go buy it” schpiel.

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